My Creative Director Role

Sam Gibney
/
July 3, 2023

My Creative Direction

I've been very fortunate to have a wonderful career as an award-winning creative director with over 10 + experience creating marketing and promotional social campaigns for streaming, theatrical and gaming clients such as ABC, HBO max, HULU, Warner Bros, Universal, Dreamworks, Paramount, Disney, and Focus Features.

The CD Role

The Company

• Led an 18-strong creative team of designers, copywriters, strategists, 3D animators, programmers, and illustrators.

• Responsible for all creative pitches and live work.

• Worked alongside account director colleagues to ensure the client's vision was fulfilled and on time.

• Oversaw the pitch process from ideation and brainstorms to fully realized pitch decks, creative comps, strategy, ideas, and mood boards.

• Worked closely with account executives to combat any changes in client direction for both paid and social campaigns.

• Actively took part in pitches to the client and maintained continuous communication for all their needs relating to creative.

The Team

• Pioneered new tech for the company to establish the company in VR, AR, and Unreal engine capabilities.

• Frequently taught and tutored colleagues on new software to better build the team's skill sets, this included Unreal Engine, AR Spark, and Pro Tools tutorials.

• Had guest speaker creatives from other industries and competitors share in their careers and offer advice in their learning.